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There are many signs in the world, but only a few will be appropriate for your business. So how can you tell what signs to pick? The signs you create should do two things: make it clear who is responsible and make people want to stop and take action. This article goes through the do’s and don’ts of Signage so that you know what to do when creating one!

What Are Signs Good For?


Signs are good at communicating a message to your audience, whether about an event, service, or product. Signs also help promote any information you want people to know. As a result, they’re one of the best ways to inform and educate potential customers! There are many types of signs and you must place them strategically. 

You can use signs for the following:

  • Signs can convey a message
  • Signs attract attention from passersby
  • Signs provide direction
  • Signs have different purposes depending on what type they are (ex: parking signs)
  • Signage is essential in many aspects of life like businesses, events, etc.
  • Make it clear who is responsible for what at your business, “i.e., the signs that say we offer free estimates.”
  • Get people to stop and take action, like signs that lead you to a restaurant’s menu or signs with sales items in store windows “that way, and they know what they’re going to get”

The Do’s of Signage

The signs that work best are the ones that people can easily see. The clearer your signs, the more likely it is for them to be noticed! Handwritten signs should also be avoided because they’re difficult and confusing to interpret. Remember: less text is better than too much text!

Keep the following in mind when creating Signage:

Use a limited amount of words on signs

If you have too many phrases on one sign, it’s going to confuse potential customers or passersby. Only include what’s necessary so that people don’t become overwhelmed by all of the information.

Include an image with every word you write

It might seem like using images would take up space unnecessarily, but in reality, pictures are much more effective at getting your message across. In addition, eye-catching signs are vital because people will either pay attention to them or walk past without a second glance.

Use white letters on a dark background

The most readable signs in the world use contrasting colors that make it easy for everyone, including those with visual impairments, to read. If you need help designing signs, there are online tools that make sign design extremely simple. You can also read our guide to designing the best signs for your company

Include signs in storefront windows and entrances of buildings

Storefronts can be confusing if they lack direction signs, so don’t forget this essential step when you’re designing signs for your business!

Include signs in the entrance of buildings and hallways

Hallways may not seem like a place where people see signs, but they are. Signs at entrances to public places help direct customers or guests into different building areas – that way, and they can get where they need to go as quickly and efficiently as possible.

Use directional signs for parking lots

Parking ramps are necessary for any significant event or business, so it’s essential to make sure there are signs directing drivers on properly parking their car. These signs should be placed strategically throughout the lot so that no one is confused about which section belongs where. This will also reduce congestion if all cars have a designated spot.

Direction Sign

The Don’ts of Signage

Don’t use signs that are too flashy or confusing.

Don’t try to be clever and make signs unnecessarily complicated. For example, signs with bright colors, text in different sizes, fonts, etc., will distract people from your main message. Remember: less is more!

Avoid signs with logos on them

It might seem like it would be a great idea to slap your logo on every sign you create – but most of the time, this backfires because people associate those signs as advertisements rather than helpful messages. Keep them separate, so they’re not mistaken for anything else!

Disregard any rules about font size when designing signs

The smallest lettering should still be easily legible by anyone viewing the sign without difficulty, even if they’re a few feet away. However, signs that are too small become challenging to read, and signs with text in different font sizes confuse people – so use one standard size instead.

Don’t make signs unnecessarily long

The goal should be for signs to get the message across as quickly and concisely as possible without any extra information or other embellishments like colors. Long signs will only confuse you because they take up more space than necessary, which means less content on each sign = fewer chances of having your desired message recognized by potential customers! If you want your signs to have maximum impact, keep them short but sweet


Signs Are Vital For Businesses

Signs are a vital part of any business because signs can help guide customers or guests to where they need to go. The signs you create should be clear and concise so that people don’t have trouble understanding your message! Signs also allow businesses to advertise their products, show off what’s new in-store, or tell potential customers about discounts while taking up minimal space.

A to Z Sign Company For All Your Signage Needs In Houston

If you want more information on how Signage is done right – reach out today! Our experts will work with you one-on-one until we’ve created sign designs that are perfect for your needs. What type of signs do you use at your own company? Let us know by leaving a comment below this blog post, or contact us now.


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