According to the National Association of Advertisers, on-premises signage costs much less per impression than any other form of advertising. Surveys have shown on-site signage typically increases foot traffic between 20-50%, compared to 2% for radio advertising, 5% for television, and 8% for newspaper advertising.
When you need to have business signs made, you need to know beforehand what kind of signage you’ll need and what designs your signs are to come in.
You also need to know which signs need to follow the rules and regulations set by the landlord for compliant signage.
We need to know these requirements to design your signs accordingly. Since not all of your signage needs to comply with such rules or regulations, it’s highly recommended to ask your landlord what the requirements are.
The first impression could be the last! So make sure to make it count.
The medium IS the message. If your sign design is ineffective, you could lose more business than you would have lost if you had not designed the sign.
Therefore, focus on an effective sign design even though it may take a little more time or investment.
Sign design is not merely a tool that is just spreading the message across. There are several vital points that you need to remember when designing your signs. Some of the points include the message, the colors, and the accessories.
Your sign graphics and text must always be balanced throughout the sign design(s). Sign designs are not brochures and, therefore, should not be excessively textual. An effective design is meant to be like an “appetizer” encouraging diners to attend the main course. Proper spacing in the sign is also vital in the aesthetics of the design.
Some sign designs come easily. For example, for veterinarians, the animal silhouette is somewhat of a given. However, many businesses wish to avoid the overly cliche designs that work very well for other businesses. A tax professional or some other professional service provider may want something abstract that can become that recognizable image that conveys their brand and/or their business.
Our professional marketing experts can help businesses create that visual platform. It may take time to set upon the right image, but it’s worth the effort as the logo design, overall sign design, and company stationery can all be synced with each other to promote the business in a professionally streamlined fashion.
A great sign can easily be achieved with forethought and by contacting us. Businesses that use signs effectively know the marketing value of these features. Take time to develop a strong visual design, and you will see that the investment in time and money is warranted and well worth your while.
A to Z Sign Company has the right solution for all of your business sign design needs!
We celebrate 50+ years of sign industry innovation; A to Z Signs has the experience and expertise to ensure that your sign makes a lasting impression.
We can help you here and look forward to doing business with you!
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